NEWS
Investment Monitor: Tourism Investors are Taking Note of Costa Rica's Potential in the Health and Wellness Market
- Costa Rica garnered 16 FDI projects in tourism infrastructure between 2019 and 2022, according to GlobalData's FDI database.
A leading media outlet for foreign direct investments recently conducted an interview with Pilar Madrigal, Director of Advisory Services at CINDE, Costa Rica's private investment promotions agency, for a special article that highlights Costa Rica's position as a leader in wellness travel, particularly as the demand for digital detox experiences emerges in the post-pandemic era.
Madrigal explains that Costa Rica's tourism strategy has long embraced the principles of promoting well-being, mental health, and sustainability through a deep connection with nature and outdoor spaces.
She adds, "You can go to a spa anywhere, but Costa Rica, from the minute you land to the minute you leave, is a deeply immersive experience."
The article emphasizes that as Costa Rica emerges as a key wellness destination, travel investors and hotel groups looking to tap into this growing market of burned-out holidaymakers will be well supported by the team at CINDE. The agency has been rated the world's top investment promotion agency by the UN International Trade Centre (ITC) for five consecutive years between 2017 and 2022.
Investors in Costa Rica's tourism infrastructure can benefit from a range of incentives, both fiscal and non-fiscal. These include ICT training, access to updated market behavior information, association with Costa Rica's renowned country brand, marketing opportunities through visitcostarica.com, international campaigns, and prominent participation in tourism fairs.
